As an IHE Interoperability Showcase participant, you’re making a substantial investment to maximize your presence during the conference. HIMSS has developed the Interoperability Showcase Marketing Toolkit. The toolkit provides a variety of materials you can customize to promote your Interoperability Showcase participation and market your company to current and potential customers.
Please use this page utilize the following information and examples to help you build your organization’s marketing materials including:
If you have never attended or participated in a HIMSS Interoperability Showcase™ you are in for a surprise. The Showcases in the United States are the largest in the world with other Showcases growing in size in locations across the globe. These images will help you and your team plan for what to expect from a visual perspective. There are two PDFs. One PDF shows images of the kiosks that are set aside for Organizational participants in the U.S and the other shows several images for entities involved in Connected Demonstrations.
Tour the HIMSS09 Interoperability Showcase
HIMSS09 Interoperability Showcase Exhibit space on the HIMSS09 Exhibit Floor
HIMSS09 Connected Demonstration Pod Cluster
Organizational Kiosks layout
HIMSS09 Organizational Kiosk Photo
All Leadership, Implementer, and Organizational Level participants may provide Showcase attendees with a Success Story or White Paper as part of their benefits package. These are not to be sales collateral, and must focus on a case study or information regarding your company’s leadership hi Healthcare IT. White Paper / Success Stories that have not been approved by Showcase staff will not be permitted in the Showcase.
Please refer to the samples provided below and follow the schedule of important deadlines to ensure your Success Story / White Paper is approved and permitted on the Showcase Exhibit floor.
Success story may be no larger than 8.5 x 11 inches as they must fit into a 9 x 12 inch clear acrylic holder. There is no page count limit, but handouts must be bound in some manner (e.g., stapled, bound) so that each handout fits neatly into the holders.
Below are two sets of resources to review and generate ideas for your organization’s Success Story / White Paper.
Please refer to the samples provided below and follow the schedule of important deadlines to ensure your Interoperability Showcase Theater presentation is approved and permitted at the Showcase.
The linked documents below are examples of the kind of white paper / informational handout permitted in the HIMSS09 Interoperability Showcase.
Leadership / Implementer Level Participants:
IBM - A Model for Health Information Exchange
Microsoft - IHE XCS.b Reference Implementation
Initiate - Laying a Foundation for True Patient Intelligence
Organizational Level Participant Examples:
Center for Disease Control and Prevention - Developing a Cancer Surveillance Informatics Structure in the New E-Health Environment
Please note the Success Story / White Paper is a new benefit for Implementer Participants and examples are not available. Please reference the Leadership or Organizational Level examples for reference.
Review samples of white papers posted by HIMSS Corporate Members: HIMSS Corporate members are permitted to post white papers on the HIMSS website. Visit: HIMSS Corporate Member White Papers.
Questions? Please contact the Showcase Team at InteroperabilityShowcase@himss.org.
As a Leadership and Organizational participant, one of your benefits is telling your interoperability story. Your organization has a reserved slot at the popular Interoperability Showcase Theater. Your Showcase Theater time assignment will be sent in November 2009.
Presentation should be no longer than 15-17 minutes and 10-12 slides which will allow 5-7 minutes of Q&A from the audience. We have heard from Showcase visitors that most speakers do not allow enough time for feedback & questions, so we are making a point to ensure that there is enough quality time for Q&A as such interaction is a key feature of the Showcase.
All Leadership Showcase Theater presentations will be captured and replayed at a HIMSS Virtual Conference and Expo in 2010 with a link on the Interoperability Showcase website for one year. You may also utilize the video for your own internal marketing purposes. We assume most speakers will use Microsoft PowerPoint to create their presentations, but please let the Showcase team know in advance if some other format is being considered. Contact the Showcase team at interoperabilityshowcase@himss.org.
The purpose of the Showcase is to highlight the leading vendors that deliver standards-based interoperable healthcare products & services. The Showcase is not the place to sell products; that is the purpose of your booth on the HIMSS general exhibit floor. The Showcase highlights your company’s activities that support product offerings of interoperability standards promoted by IHE and / or the national HIT initiative of the HHS Office of the National Coordinator (ONC), not specific product functionality information.
To ensure presentations focus on interoperability and not product sales, Showcase staff will review all participant presentations and indicate if there are questions or request to edit content. Presentations not approved by HIMSS Showcase staff following the deadlines below will not be allowed for presentation in the Showcase Theater.
Questions? Please contact the Showcase Team at InteroperabilityShowcase@himss.org.
Leadership / Implementer Level Participants:
Microsoft
Surgical Information Systems
Initiate
Organizational Level Participant Examples:
Health Information Technical Standards Panel
International Organization for Standardization-TC 215 Healthcare Informatics (ISO-TC 215)
Federal Health Architecture
Make sure your HIMSS10 Showcase team is using the free marketing tools provided by HIMSS. Below we have provided for you Interoperability Showcase logos, press release copy, and more.
We also encourage all participants to attend the HIMSS10 Interoperability Showcase Free Informational Marketing Webinars on October 30, 2009 and / or December 14, 2009. Advanced registration is required. Please use the links below to register prior to the event.
The articles, online banner, e-push and press release included allow you to insert your company name and booth number to create your own customized marketing materials.
HIMSS has supplied these materials as an extra promotional benefit.
Any questions? Contact Liz Anderson at 312.915.95 03 or eanderson@himss.org.
We encourage Showcase participants to utilize all the resources and information presented by HIMSS to help you maximize your presence at the HIMSS10 Interoperability Showcase this year. View our archive of past marketing webinars which includes the live recorded webinar or the PowerPoint presentation slides. If you have additional questions, please contact the Showcase team at InteroperabilityShowcase@himss.org.
HIMSS Free Informational Marketing Webinars
New Free Webinar! Maximize your HIMSS10 Showcase Presence
HIMSS Showcase Mandatory Video Production Planning Webinar
